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The concept of community-based marketing

  • Miyazoe K
Annals of Business Administrative Science (2022) 21(3) 61-73
DOI: 10.7880/abas.0220420a
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Abstract

… Abstract: In community-based marketing, the new marketing framework presented in this study is as follows: (i) in term of the creation of value, it views a product from the perspective of …

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APA

Miyazoe, K. (2022). The concept of community-based marketing. Annals of Business Administrative Science, 21(3), 61–73. https://doi.org/10.7880/abas.0220420a

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