Journal ArticleOPEN ACCESS

The Loyalty Effect of Brand Community and Its Leading Factors

  • Fukuda T
  • Imaizumi N
Japanese Journal of Sport Management (2013) 5(1) 41-57
DOI: 10.5225/jjsm.2013-002
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Fukuda, T., & Imaizumi, N. (2013). The Loyalty Effect of Brand Community and Its Leading Factors. Japanese Journal of Sport Management, 5(1), 41–57. https://doi.org/10.5225/jjsm.2013-002

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