Collaboration of Web Design and E-commerce as a Local Product Marketing Weapon

Abstract

The purposes of this research are to discover how to market products with e-commerce system and how to make a more accessible attractive web design. This study used an analysis study as the method on one of the famous local clothing brands in Bandung. The results of this study prove that the use of an e-commerce system have an impact on the attractive of the web design so local products can compete with the superiority of foreign brands in Indonesia, especially in Bandung. If local products want to suppress the foreign brands, the owners must observe all the business opportunities. It can be implemented with a good e-commerce strategy as well as designing a unique web design and provide a convenience for consumers. This study concludes that if the local brand owners know the right marketing techniques, including consumer behavior, as well as have an attractive web design, they can reduce the amount of foreign brands in their area easily.