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The influence of colour perceptions on consumer brand personality in emerging African economies: Evidence from Mauritius

  • Kooldeep S
  • Devi J
International Journal of Research in Marketing Management and Sales (2021) 3(2) 86-91
DOI: 10.33545/26633329.2021.v3.i2b.86
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Abstract

… of colours on consumer brand personality across four main … colours and the four main brand personality constructs. It was … brand personality perception amongst Mauritian consumers. …

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Kooldeep, S., & Devi, J. T. (2021). The influence of colour perceptions on consumer brand personality in emerging African economies: Evidence from Mauritius. International Journal of Research in Marketing Management and Sales, 3(2), 86–91. https://doi.org/10.33545/26633329.2021.v3.i2b.86

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