Entrepreneurial Interest: Social Media dan Self-Efficacy Pada Gen Z

Abstract

This study aims to analyze the influence of social media and self-efficacy on entrepreneurial interest in Generation Z students at Unisnu Jepara. The research method used is quantitative with data collection through an online questionnaire based on Google Form. The research sample consisted of 100 Generation Z student respondents selected by purposive sampling method. Data analysis was carried out using Structural Equation Modeling (SEM) through SmartPLS software version 4.0. The results showed that social media and self-efficacy had a positive and significant effect on entrepreneurial interest. Social media contributed 31.3% to entrepreneurial interest, while self-efficacy contributed 29.6%. The findings suggest that social media and self-efficacy are important factors in driving entrepreneurial interest among Generation Z. This study provides theoretical contributions to the entrepreneurship literature. This study provides theoretical contributions to the entrepreneurship literature as well as practical recommendations for educational institutions, government, and industry players in developing social media and self-efficacy strengthening programs for aspiring young entrepreneurs.