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Promoting Customer Satisfaction: The Role of Relationship Marketing Practices and Relationship Value

  • Nabimanya Muhumuza B
  • Lagat C
  • Bashir H
Science Journal of Business and Management (2021) 9(1) 47
DOI: 10.11648/j.sjbm.20210901.15
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Abstract

… [20] Ndubisi, NO (2007). Relationship marketing and customer loyalty. Marketing intelligence & planning … Influence of customer relationship marketing and satisfaction of customer loyalty (Case Study: In Bank CIMB Niaga Lembong in Bandung). Economics, 6 (2), 98-107 …

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Nabimanya Muhumuza, B., Lagat, C., & Bashir, H. (2021). Promoting Customer Satisfaction: The Role of Relationship Marketing Practices and Relationship Value. Science Journal of Business and Management, 9(1), 47. https://doi.org/10.11648/j.sjbm.20210901.15

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