Analysis of Consumptive Behavior of K-Pop Fans in Affected West Jakarta by the Effect of Lifestyle and Financial Literacy

Abstract

This study aims to examine whether there is an effect of Lifestyle and Financial Literacy on the Consumptive Behavior of K-Pop Fans in West Jakarta. This research is based on several theories that support research related to Lifestyle and Financial Literacy. The data collection method in this study was a questionnaire filled out by K-Pop fans in West Jakarta, where from the topography of the population, this area is inhabited by many ethnic Chinese, who are very fanatical about K-Pop style, so that a sample of 100 respondents was obtained from a population of 100 people. The sampling technique in this study was saturated sampling by distributing online questionnaires and using a Likert scale. This research is a type of descriptive research using a quantitative approach. The analysis used in this study includes data instrument testing which includes validity and reliability tests. The classic assumption test includes the normality test, multicollinearity test and heteroscedasticity test. Multiple linear analysis test. hypothesis testing which includes the t-test (partial), F-test (simultaneous), and the coefficient of determination (R2). This test was performed using the IBM SPSS V25 application program. The results of this study partially have no effect on consumptive behavior and financial literacy partially affect consumptive behavior. However, the influence of lifestyle and financial literacy has a simultaneous effect on the consumptive behavior of K-pop fans in South Jakarta with an R2 contribution value of 69.7% and an Fcount value of 111,727. > Ftable 3.09 as for the most dominant variable influencing Consumptive Behavior is the Financial Literacy variable.