Konsep Memory Systems dalam Iklan ‘Diskon Ramadhan’

  • Damanik E
N/ACitations
Citations of this article
14Readers
Mendeley users who have this article in their library.

Abstract

The purpose of the article is to discuss and reminiscence the concept of memory systems and its purpose of marketing activity. Information-processed activity related to marketing activity made this concept is important to be discussed. To limit the problem discussion scope, the article will only discuss about human role asconsumer in marketing activity and also the effects of memory system in helping human being to precede information related to marketing. In presenting the article, the writer had gathered data dan information through literature study from books and information from mass media. The result is that is it important for marketers to understand information-processed stages by their consumers and how the seller optimize or perhaps manipulate the stages to win the market.

Cite

CITATION STYLE

APA

Damanik, E. R. (2011). Konsep Memory Systems dalam Iklan ‘Diskon Ramadhan.’ Humaniora, 2(2), 978. https://doi.org/10.21512/humaniora.v2i2.3146

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free