ADVANTAGES AND DISADVANTAGES OF THE STRATEGIC MANAGEMENT IN THE ECONOMIC CONTEXT

Abstract

The current management is not possible without strategic thinking. Strategic management is a mean of modern management, focused on changes and amendments to be made in the organization and within its interactions with the environment in which it operates. There are a lot of benefits of practicing strategic management. Scale studies conducted on this subject showed that companies which apply strategic management are significantly better than those for which this form of the management has no interest and that employees from the first category are higher motivated. Also there are a number of limitations in the use of strategic management that shows that this method of management and, like others, is not universal for any situations and problems. In any case, in the current economic context the strategic management is necessary and is a premise for the realization of the sustainable development of an organization, anf thus-of the economy and society as a whole.