Collectivism and individualism in modern Russia

Abstract

Our society is breaking certain dogmas and is fascinated by others, destroys the old idols and worship the new ones. Economic and political conflicts would not be perceived so painful, if we did not lose the eternal spiritual objectives. Former social ideal, collectivism, recede into the background, replaced by the new individualism, supposedly is bound up in the market economy. Meanwhile, even in the West, individualism as a principle of social life and behavior have been strongly criticized for a long time. The categories of "collectivism" and "individualism" can be the methodological research tools and can provide the opportunity to separate the vital changes from nihilism. This article analyzes the collectivist and individualist principles in business activities in Russia, defining the modern of the Russian society. It gives a retrospective analysis of the issue, studies the causes of deviant worldview patterns of social organization in relation to the original Russian, including the Soviet mentality.