Entrepreneurial Women in Brazil: What Are Their Fears?

Abstract

Purpose – This article aims to investigate the fears of entrepreneurial women in consolidated businesses, in view of the current volatile political and economic situation in Brazil. Design/methodology/approach – We chose a qualitative and interpretative approach, using in-depth interviews with expert entrepreneurs with already consolidated businesses as the data collection technique. We did not define the categories a priori, but instead they emerged inductively from what the interviewees said. Findings – The findings indicate that the fears present in entrepreneurial activities go beyond those related to opening a business and its continuity, such as fear of bankruptcy. We noticed that during the entrepreneurial trajectory, fears alter and can be grouped into the following categories: fears related to the future of the enterprise and the entrepreneur; specific fears concerning the business sector; fears related to financial aspects. The economic instability in Brazil seems to be an aggravating factor and was present at all times in the women’s statements. Originality/value – The theoretical contribution of this study lies in the finding that there are fears that can change as the woman and the enterprise mature. This finding goes beyond the fears commonly found in the literature, which are the fear of opening a new business and that of failure or bankruptcy. This study is aligned with those that address the emotions that permeate entrepreneurial activities. By identifying that women have different types of fears over time, the study could, as a practical contribution, lead to business training programs that, in addition to technical aspects, also include emotional dimensions to better prepare entrepreneurial women. Keywords – Entrepreneurial women; fear; emotions; Brazil. Review