Analysis of the big data generated in the company's social networks "sistemas Expertos SAS" using NVivo

Abstract

The fourth industrial revolution sparked by the advent of the Internet caused a wide variety of media to interact with the shareholders of a company. The interaction on Facebook, Instagram, Twitter, YouTube, websites, and others, generated a large quantity of data that overwhelms the ability of a small entrepreneur to analyze, process and make appropriate decisions regarding the behavior of its consumers. The objective of this research paper is to analyze the social networks of "Sistemas Expertos SAS", a consulting company in project management through NVivo 12 software. For the construction of this case a bibliographic analysis of the literature and a quantitative and qualitative analysis of the social channels of the company under study were carried out, using the technology of "Servicio Nacional de Aprendizaje" information processing and analysis laboratory. With this analysis we want to provide valuable information to better satisfy customers, thus generating social inclusion for small business owners who do not have access to advanced tools to innovate and allowing an approximation to the reality experienced by the 87% represented by Colombian small and medium sized enterprises.