Eco-anxiety and the flight shaming movement: implications for tourism

Abstract

Purpose: This paper aims to briefly discuss the flight shaming (flygskam) movement and considers its implications for tourism. Design/methodology/approach: The paper synthesises the current thinking on the flight shaming movement and contextualises it for tourism futures. Findings: While flygskam is unlikely to become mainstream in the near future, it is imperative that the air travel industry respond more comprehensively to changing attitudes in the market. Originality/value: This trends paper addresses a topical debate in the current environmental public discourse, highlighting the negative emotional states (eco-anxiety) associated with concerns about climate change.