Research on current situation and strategy of online marketing of plateau summer vegetables in Gansu

Abstract

This paper pointed out that there were a series of problems in the development of Gansu plateau summer-vegetables online marketing such as the lagging online marketing subject, the low application rate of rural internet and the low standardization and branding of products as well as the imperfect product distribution system and so on. In order to deal with these problems effectively, this paper suggested that Gansu province not only should cultivate the online marketing awareness of all relevant parties and improve the popularization rate of rural networks, but also should build a standardized system and a high-qualified plateau summer food brand. In addition, it is also of much importance to perfect the plateau summer vegetables distribution mode.