Business Strategy Analysis in Retail Economy: A Case Study of 7-Eleven

Abstract

With the rapid development of society, the retail industry is threatened by big shopping malls and online shops. This article investigates the secret of 7-Eleven's success under threat through books and online research. The study found that 7-Eleven has actively responded to the changing times and continuously made innovations. 7-Eleven has created an intensive site selection strategy which significantly improved selling efficiency. 7-Eleven also convinced the suppliers to continue working during holiday, which keeps 7-Eleven’s products fresh all the time. In addition to that, 7-Eleven also developed a new delivery pattern that reduce the need of delivery trucks. While 7-Eleven pay much attention on maintaining various of products, it also creates own products, which attract millions of customers. Through analyzing 7-Eleven’s business wisdom, this article gives the retail industry ideas about how to survive and success in the rapidly developing society.