Artificial intelligence through the lens of innovative industrial management and marketing

Abstract

Artificial intelligence gives a new perspective to industrial enterprises. Business leaders must have a vision and reshape their companies. The study describes and analyzes the issue of artificial intelligence in the management, marketing and business practice of industrial enterprises. The focus of the research is on two main issues - artificial intelligence and changes in the management and marketing of industrial enterprises. The aim of the present study is to reveal the role of artificial intelligence for introducing business practices through the lens of innovative industrial management and marketing. Authoritative secondary statistics and those of various researchers are cited, and the author of this article also argues her own views on the entry of artificial intelligence into the management, marketing and business practices of industrial enterprises. The results show that the use of digital innovations such as artificial intelligence for management and marketing leads to informed sustainable business decisions and accelerated results. AI can be used to analyze customer data, improve product development, as well as streamline operations, providing more accurate predictions and more effective decision-making.