Impact Assessment of a Rural Tourism Mobility Service

Abstract

The purpose of this paper is to present an impact assessment of the new Apukka Shuttle Bus service in Finnish Lapland. The service was created to serve both overnight and activity customers at a remote tourist destination. Tourism mobility in rural areas is challenged e.g. by limited services and insufficient information. The new Apukka Shuttle Bus service was aimed to offer an easy and ecological access to a remote destination. The service was created in collaboration between the destination (Apukka Resort), a transport operator (Kutilan liikenne) and a Mobility as a Service operator (Matkahuolto). Based on the results the service has several benefits on user, organizational and societal levels.