Influence of Internet Marketing on Concert Ticket Purchasing

Abstract

The objective of the research is to analyze the advantages of internet marketing on concert ticket purchasing on the website. The method used in this research is an associative method that aims to deterMine the influence or relationship between two or more variables. The research tested the variables using reliability and validity test. Reliability test was performed to deterMine whether the questionnaire used is reliable or not, while the validity test was to deterMine whether the questionnaire used is valid or not. The result shows that the use of internet marketing is effective enough to attract large quantities of buyers because it becomes easier for the buyers to buy a concert ticket without going to the ticket locket.