Cultivation of Business English Professionals in Higher Education: A Case Study of Yinchuan University of Energy in Ningxia, China

Abstract

Ningxia Hui Autonomous Region is one of China’s five ethnic autonomous regions. It provides a vast space for the development of international business professionals. Also, it puts forward new and higher requirements for the cultivation of Business English professionals in Ningxia universities with the development of the regional economy of Ningxia, especially the establishment of the Yinchuan Free Trade Zone in Ningxia and the release of the high-quality development plan of nine key industries. Cultivating international and complex Business English professionals is essential for Ningxia’s economic development. This paper will discuss how to cultivate Business English professionals with an international perspective in Chinese colleges and universities in the context of Ningxia’s economic development.