IS SENIORS' TOURISM BEHAVIOR RELATED TO SUSTAINABLE TOURISM?

Abstract

The article addresses two global challenges in the realm of tourism participation: sustainable development and an ageing society. Our research aimed to determine whether European seniors engage in tourism and whether the factors influencing tourist destinations are related to sustainable tourism. To achieve this, we utilized correspondence analysis with representative Eurobarometer data. Our findings confirm that seniors actively participate in tourism. The majority of seniors in the European Union frequently express their heightened concern for health and safety measures when travel-ling in the post-COVID-19 era. Moreover, the analysis identified the countries where seniors actively pursue sustainable development goals during their tourism activities. Future research should focus on understanding the decision-making processes of seniors when choosing tourist destinations and accessing tourism offers. These results provide a foundation for designing tourism offerings that cater to the current and future needs of seniors.