Analysis of factor affecting goat milk consumptions in Binjai City

Abstract

The study aims to determine the factors that influence the interest of the people of Binjai City to consume goat milk, as well as the relationship of age, education, employment status, income level, and level of preference for consumer perceptions. This research was conducted from June 2017 to July 2017 using a survey method to consumers of goat milk. The results of this study were 68.4% of the people in Binjai City had a good perception of consuming goat's milk, where the remaining 31.6% had an inappropriate perception in consuming goat's milk. Where the variables that affect the interest in public consumption are occupation [0.016] and preference level [0.001], while the education variable [0.053], income [0.845], and age [0.107] do not affect people's consumption interest in Binjai City. The conclusion of this study shows that occupational factors and the level of preference affect the perception of public consumption of goat's milk consumption in Binjai City.