PERANCANGAN ANIMASI REELS INSTAGRAM SEBAGAI MEDIA PROMOSI MERCHANDISE HNS INVASION DI HNS STUDIO

Abstract

Hope Never Sleep (HNS) Studio is a creative company engaged in illustration, graphic design and animation. Creative strategies applied by the studio in the design of a project. Instagram reel animation project as a promotional media for HNS Invasion merchandise. To learn the creative strategy of HNS Studio in handling this animation project, apply an understanding of the principles contained in animation. Animation is an image that seems to be displayed alive, this is caused by a collection of images that change regularly and are displayed alternately. Image objects can be displayed in the form of text, objects, colors or special effects. Merchandise promotions at HNS Invasion are generally done only by posting Instagram in the form of photos. Promotional packaging in the form of animated media has become a new medium at HNS Invasion. The design of Instagram reels animation as a promotional media for HNS Invasion merchandise at HNS Studio uses identification and primary and secondary data collection by interview, observation, literature, and documentation methods about HNS Studio. The benefits of designing merchandise promotions with animated media add to the attractiveness of consumers and potential consumers of HNS Invasion to buy promoted merchandise.