PENGARUH SENI DAN SOSIAL BUDAYA TERHADAP PERSEPSI MASYARAKAT MENGENAI TATO MENGGUNAKAN STRUCTURAL EQUATION MODELING (SEM)

Abstract

This study purposed to know the effect of art and socio-culture on the public perception of tattoos. The data used in this study is the primary data collected using a questionnaires distributed to 200 people with 100 non-tattooed people and 100 tattooed people. This study used covariance-based Structural Equation Modeling (SEM) with AMOS software, and used three latent variables such as art, socio-culture and tattoo perception. The results of this study show art and socio-culture have a significant effect on tattoo perception.