Social entrepreneurship through digitally networked communities - a case study of Iridium Interactive

Abstract

The case study traces the entrepreneurial journey of Mr. Sriram Bharatam, founder of Iridium Interactive. The case study maps the initiatives undertaken by Mr. Bharatnam starting from CAUSE AN EFFECT, a social initiative to TIBU - a comprehensive healthcare program management solution conceptualised and designed by iridium to fight the menace of TB in Kenya. This entrepreneurial journey highlights the core essence of approaching social issues by leveraging the power of technology and digital innovation which is the centre-stage of Iridium's strategy. The case was written based on primary data - basically, personal interviews with the Mr. Manish Kanojia, chief creative officer (CCO) of the company, and secondary data available at company website and other online sources. The case is basically aimed at post-graduate management students. The aim is to highlight the concept of social entrepreneurship, importance of web accessibility and establish the inter-linkages between ICT and healthcare services.