Showing climate action: exploring Fridays for Future Germany’s visual activism on Flickr

Abstract

This article examines how Fridays for Future Germany (FFFG) uses photographs of climate protests to convey the politics of climate change to wider audiences. The author argues that FFFG is an ideal-type form of visual activism in which visual imagery is central to its climate activism. The article builds on climate change communication scholarship and visual social movement studies to contribute an inquiry about FFFG’s visual activism. The focus is on FFFG’s visual self-representations on the social media platform Flickr, which promises to give insights into its strategies of self-legitimation. The empirical analysis discusses the recurring visual patterns in FFFG’s visual activism based on illustrative examples and provides an interpretive reading about the implications of certain ways of seeing and showing climate action. The conclusion puts the findings in a wider political context, highlighting the importance of visualization in the (self-)legitimation of FFFG in debates about global climate governance.