Off the books: Oral history and transnational advertising agencies in Southeast Asia

Abstract

This article reflects on the contribution that oral history can make to business historians by examining the Australian advertising professionals' experiences of working in Southeast Asia from the 1960s to the 1980s. Interviews with these advertising professionals examined the processes by which they entered the region as well as their experiences of working there. In addition to documenting information and insights that are altogether absent from official records, the interviews offer an opportunity to reflect on broader social, cultural, and economic contexts and the degree to which they impacted on interviewees' actions. By illustrating the transmission of business cultures through advertising agency networks as well as their impact on global business, this article also demonstrates oral history's capacity to connect personal experience with business history.