The Consumer Behavior Among Muslim Millennials in Buying Sharia Stock in the City of Kudus

Abstract

The urgency of public education from saving society to investing society is needed at this time to increase interest in investing. This research is to determine whether consumer behavior (halal knowledge, Islamic religiosity, financial technology, and risk) on the Buying of Sharia Stock. The design of this study is quantitative. The population and sample involved in the research are the millennial generation of Muslims in the city of Kudus. Sampling in this study using purposive sampling technique. This study uses a questionnaire survey method to collect data, and uses multiple linear regression to analyze the data. The results of this study show that halal knowledge and financial technology variables have a significant positive impact on the purchase of Shariah stocks.