CHANGING THE PARADIGM OF STRATEGIC ENTERPRISE MANAGEMENT IN A DIGITAL ECONOMY

Abstract

In the context of the growing consequences of the pandemic, enterprises got a chance to introduce innovations (digital technologies) that were not previously planned, and which can solve not only the problem of the functioning of the business as such, but also improve the organizational structure of the company, data processing, and optimize management functions. Taking into account the uncertainty of the situation, it is still too early to speak unambiguously about the effectiveness of such innovative solutions, but they definitely became a mechanism for maintaining the stability of the functioning of companies and counteracting a significant drop in income. The article substantiates the need for changes in the paradigm of strategic enterprise management, which modern conditions require, and identifies the main change in the strategy of digital transformation and key features and elements. The general approach to strategy formation of digital transformation as strategic updating of its basic components is presented.