E-Trust in E-Commerce: A Systematic Literature Review

Abstract

The abstract must be short, interesting, simple, and easy to understand without trust is a key principle in building long- term successful relationships in the e-commerce context. With no physical interaction between buyers and sellers, how websites can gain the trust of buyers and fulfil promises made has become a central issue in fostering customer confidence. It became important to gain an in-depth understanding of the concept of e-trust or online trust. A systematic literature review was conducted with the aim of identifying the terminology of e-trust/online trust and its size in the context of e-commerce and its derivatives. After going through several stages, 18 articles were obtained that match the criteria with a publication range from 2010-2020. E-trust/online trust is dominantly defined as the main key to customer confidence to conduct online transactions with various sizes emphasizing risk and security