AN EQUITY THEORY VIEW OF PERSONAL INFORMATION DISCLOSURE IN AN ONLINE TRANSACTIONAL EXCHANGE

  • Barto T
  • Guzman I
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Abstract

… This study draws upon equity theory to present a conceptual … Herein, equity theory is viewed as another “fairness and … that, according to equity theory, acts as an equity restoration …

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Barto, T. P., & Guzman, I. R. (2018). AN EQUITY THEORY VIEW OF PERSONAL INFORMATION DISCLOSURE IN AN ONLINE TRANSACTIONAL EXCHANGE. Revista Eletrônica de Sistemas de Informação, 17(1). https://doi.org/10.21529/resi.2018.1701002

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