Organizational culture and innovation: An industrial case study

Abstract

The paper proposes the study of the perception of the relationship between the organizational culture and innovation. More precisely, we propose to identify those features of the organizational culture that affect (determine or inhibit) innovation and elaborate on these observations. The methodology used in this approach is rooted in knowledge management theory and based on a questionnaire applied in the Engineering Department of a newly established multinational in the automotive industry in Romania. The observed relationship is exemplified with a real-world case study from the automotive industry.