Estereotipación de la mujer en la publicidad política. Análisis de los estereotipos de género presentes en los spots electorales de la campaña 2015 en Nuevo León

Abstract

Portrayals of social groups in the media contents has been largely characterized by the presence of stereotypes. To determine the featured image of women in political advertising, a content analysis of spots from the election campaign for governor of Nuevo Leon 2015 was developed. The study shows how spots promote and disseminate gender stereotypes.