Study on the foreign publicity translation of marine culture—take zhoushan for example

Abstract

The development of foreign publicity translation of marine culture is of great significance to the internationalization of Zhoushan Archipelago New Area. Based on Lasswell 5W mode (Harold Lasswell, 1948), this paper will combine some successful cases of foreign publicity translation of marine culture at home and abroad and analyze the present situation of foreign publicity translation of marine culture in Zhoushan Archipelago New Area by means of questionnaire surveys and the literature study on existing newspapers, periodicals and websites in Zhoushan. Accordingly, some suggestions are put forward to improve the deficiencies of the translation of marine culture in Zhoushan and innovate the ways in translating the marine culture, thus boosting the development of marine tourism economy and promoting the establishment of International Ecological Leisure Tourism Island (2016) in Zhoushan.