THE IMPACT of INFORMATION TECHNOLOGY and BIG DATA in BUSINESS INTELLIGENCE

Abstract

The goal of this study was to suggest ideas for improving the information technology IT at business for the purpose of increasing business productivity. Organizations must be knowledgeable in order to properly utilize IT tools and be able to apply that knowledge to create unique competencies in order to gain sustained advantage from IT investments. Information technology in the modern organizations has been proposed as the mechanism to accomplish the productivity in the concerned industries. Existing empirical research demonstrates that IT may indeed act as a mediator for the effect of productivity on modern organizational outcomes. Yet, this study is not consistent in the conceptualizations of the relationships involved, nor in their definitions and measurement of IT investment spending. Thus, they chase numerous creative and innovative procedures and approaches while adding a substantial role of informational technology in the administration of such practice. This study aims to address these concerns in the businesses to compare the effectiveness with respect to measurement of IT as mediating variables in knowledge-intensive organizations. Implications for research and practice are discussed.