Complexity-simplicity: I. Preference for symmetry and rejection of complexity

Abstract

Previous research had suggested that Ss respond favorably to symmetrical shapes, and are unlikely to choose complexity. Two studies were carried out in order to extend these findings. In Study 1 it was found that Ss preferred symmetrical shapes, Ss rejected complexity to a highly significant extent, although they did not necessarily prefer the simplest shapes. © 1967, Psychonomic Press. All rights reserved.