Strategi Komunikasi Pengelolaan Zakat, Infak, dan Sedekah (ZIS) Melalui Media Sosial

Abstract

Tujuan penelitian ini untuk mengetahui bagaimana Strategi komunikasi pengelolaan Zakat, Infak, dan Sedekah (ZIS) melalui media sosial di Lembaga Amil Zakat Nasional Daarut Tauhiid Peduli (LAZNAS DT Peduli). Metode penelitian yang digunakan adalah metode deskriptif dengan jenis pendekatan kualitatif. Setelah melakukan penelitian, dapat disimpulkan bahwa strategi komunikasi pengelolaan  Zakat, Infak, dan Sedekah (ZIS) melalui media sosial di Lembaga Amil Zakat Nasional Daarut Tauhiid Peduli cukup berhasil. Hal ini nampak pada grafik yang terus meningakat sampai dengan akhir September 2017, bahwa  dana donasi online ke  DT Peduli  terhimpun sebesar Rp. 8,44 Milyar. The purpose of this study was to determine (1) the strategy of managing Zakat, Infaq, and Alms (ZIS) through social media at the Daarut Tauhiid Peduli National Zakat Institution (LAZNAS DT Peduli) (2) Communication on Zakat, Infaq, and Alms (ZIS) Management in Daarut Tauhiid Peduli National Institute of Zakat (LAZNAS DT Peduli) (3) Results of the management of Zakat, Infaq, and Alms (ZIS) through social media at the Daarut Tauhiid Peduli National Zakat Institute (LAZNAS DT Peduli). The research method used is descriptive method with a type of qualitative approach. After conducting research, it can be concluded that the communication strategy for the management of Zakat, Infaq, and Alms (ZIS) through social media at the Daarut Tauhiid Peduli National Zakat Institution is quite successful. This is evident on the graph that continues to increase until the end of September 2017, that the online donation fund to DT Peduli is collected in the amount of Rp. 8.44 Billion.