Journal Article

Garigari-kun: A Case of Marketing a Long Selling Popsicle Brand by Akagi Nyugyo

  • Iwai T
  • Makiguchi S
Japan Marketing Journal (2020) 40(1) 107-117
DOI: 10.7222/marketing.2020.040
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Iwai, T., & Makiguchi, S. (2020). Garigari-kun: A Case of Marketing a Long Selling Popsicle Brand by Akagi Nyugyo. Japan Marketing Journal, 40(1), 107–117. https://doi.org/10.7222/marketing.2020.040

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