On Expectancy Norms in E-C Translation of Trade Names of Drugs in Light of Chesterman's Theory of Translation Norms

Abstract

—Based on Chesterman's theory of translation norms, this research analyses the Database of Imported Drugs (DID) of State Food and Drug Administration (SFDA) to explore the expectancy norms in E-C translation of trade names of drugs. It is found that there are four expectancy norms in E-C translations of trade names of drugs: mental expectancy norms, cultural tradition norms, translation tradition norms, and law norms. The translators should obey the norms to make the translated versions accepted in the target culture.