Abstract
Digital disruption brought forth by advanced technologies has changed the dynamics of work. New-age startups have developed that equip the workforce with emerging contemporary skills. This article attempts to assess the contributions that accrue to the corporate sector due to e-learning services provided by the edtech startups. The author took the top 10 corporate learning startups listed on the Tracxn website. Case studies listed on the startups’ website were utilized. The chosen research methodology is document analysis. The findings identified various challenges. The classroom-based methods are not able to engage the employees due to a lack of instant feedback and were more theoretical in nature. The onboarding process is very tiresome and error ridden. As a solution, the startups provided self-paced, bite-sized and experiential learning. The onboarding process was completely automated. Cloud cost was significantly reduced. Nonetheless, no evidence was found regarding improvements in learning outcomes of employees. A key limitation of the study is the lack of data to establish a causal relationship between the startups’ intervention and observed benefits.
Cite
CITATION STYLE
Fakih, A. (2025). Analysing the Contributions of Edtech Startups to the Corporate Sector. Journal of Contemporary Business Research, 1(1), 34–46. https://doi.org/10.1177/3049513x251319635
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