Understanding Workplace Adoption of Social Networking Sites: Employers’ perspective

Abstract

Studies on social networking sites (SNSs) rarely touched on the acceptance of SNS use in the workplace. This study, in turn, attempts to fill this gap by explaining the acceptance of SNS use in the workplace by proposing a research model for the acceptance of SNS use, based on the technology acceptance model (TAM) and the theory of planned behavior (TPB), in order to explain the intention of employers to adopt SNS use in the workplace. Structural equation modeling (SEM) was used to examine the extent to which the perception of employers on the benefits/usefulness, subjective norm, risks, and the ease of use of SNSs affect the intention to adopt the use of SNSs in the workplace. Data was collected from 81 employers in the U.S. The findings show that both perceived usefulness and perceived subjective norm are the main determinants of the intention to adopt social networking site use in the workplace.