THE DEVELOPMENT OF INNOVATIVE FORMS OF ENTERPRISE IN UKRAINE IN TERMS OF GLOBALIZATION IN 21 CENTURY

Abstract

Urgency of the research. The importance of studying the innovative enterprise is determined by the need to optimization of development proportions and overcome the manifestations of the systemic crisis in national economy. Target setting. It is reasonable to study development of innovative business of Ukraine as reaction to globalization of the spread of the network economy and smart technologies etc. Actual scientific researches and issues analysis. The scientific works of such scholars as P. Diamandis, S. Case, C. Clayton, Y. Bazhal and others deal with the innovative enterprise. Uninvestigated parts of general matters defining. The scientists have not yet sufficiently studied the reasons for the introduction and features of the innovative enterprise development in Ukraine after 2014. The research objective. The article aims to investigate the causes of introduction, dynamics, obstacles and perspectives of domestic innovative business development in the context of globalization of the XXI century. The statement of basic materials. It was proved that the exponential development of Internet technologies, network economy caused the economic establishment of communal consumption and uprise of sharing companies being new types of enterprise structures. It was found that the main organizational enterprise forms in the field of economics of common use are ridesharing, crowd-funding, coworking and others. The author has studied the specificity and consequences of national sharing enterprise. Conclusions. It is defined that involvement to common production such previously non-used resources (such as: solidarism, social unity, responsibility, cooperation); creating of positive competitive conditions for businesses; cultural and behavioral changes of consumers become the basis for conscious and ecological consumption, producing new standards for businesses and becoming an integral part of social culture.