Journal ArticleOPEN ACCESS

EFFECT OF SALES PROMOTION ON CUSTOMER PATROANGE OF ALCOHOLIC BEVERAGES (A STUDY OF CUSTOMERS OF ALCOHOLIC BEVERAGES IN AGUATA LGA)

  • Ezenyilimba E
  • Chukwuemeka M
  • Obinna E
INTERNATIONAL JOURNAL OF RESEARCH IN MANAGEMENT FIELDS (2019) 3(4)
DOI: 10.26808/rs.rmf.v3i4.04
N/ACitations
Citations of this article
11Readers
Mendeley users who have this article in their library.

Abstract

This study focused on the effect of sales promotion on customer patronage, of alcoholic beverages (A study of Consumer of Alcoholic Beverages in Aguata LGA). The widespread use of sales promotion has sparked considerable interest and debate over their …

Cite

CITATION STYLE

APA

Ezenyilimba, E., Chukwuemeka, M., Chris, & Obinna, E., Jude. (2019). EFFECT OF SALES PROMOTION ON CUSTOMER PATROANGE OF ALCOHOLIC BEVERAGES (A STUDY OF CUSTOMERS OF ALCOHOLIC BEVERAGES IN AGUATA LGA). INTERNATIONAL JOURNAL OF RESEARCH IN MANAGEMENT FIELDS, 3(4). https://doi.org/10.26808/rs.rmf.v3i4.04

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free