El valor imagético en el ecosistema mediático a partir del documental transmedia Hollow

Abstract

The search for media reorganization with the development of transmedia storytelling can be observed in communicational genres and formats, including the documentary. This article present a study supported in bibliographic research and film analysis proposed by Vanoye and Goliot-Ete (2008), considering the Hollow documentary as perfect model to understand the transmedia format to this audiovisual genre, adopting concepts by Henry Jenkins (2001) and Vicente Gosciola (2012) about transmedia storytelling, beyond the ideas by Lev Manovich (2005; 2013) and Denis Renó (2013) to debate about interactive cinema and transmedia documentary. The results point to a model that is supported on gamification concept to justify the ludic in real register, complementing the new spaces and formats of documentation and knowledge.