Organizational Flexibility for Superior Value Proposition: Implications for Service Industry

Abstract

The study is aimed to develop conceptual model for enhancing service effectiveness through organizational flexibility. It starts with perspective on service industry and reviews the importance of this sector in uplifting the overall economic sentiments. Then it delves deep into details of organizational flexibility and inherent components it is made up of. A thorough and extensive literature review has been done in this regard to present a theoretical schema as a base for conceptualization of the model. Once theoretical schema is in place, study develops the conceptual model for enhancing service effectiveness through inputs of organizational flexibility and its components. Conclusion and discussion precedes the implication part that is finally followed by limitations of the research. There is unique contribution of the research as it focuses upon integration of flexibility in organizational level that in turn helps the service organizations to enhance their overall competitiveness.