Investigating the Effect of Electronic Service Quality on Customers Trust to Retailers

  • Ahranjani N
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Abstract

This paper aims to investigate the effect of electronic service quality (ESQ), content quality and service quality on customers' trust to retailers in the context of e-services. Population is 157 customers in the area of Tehran that have used retailers' website to purchase their …

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APA

Ahranjani, N. M. (2015). Investigating the Effect of Electronic Service Quality on Customers Trust to Retailers. International Journal of Asian Social Science, 5(9), 503–513. https://doi.org/10.18488/journal.1/2015.5.9/1.9.503.513

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