The Effect of Claim Service Quality on the Decision to Buy Sharia Insurance Products (Case study on Sharia Insurance in Indonesia)

Abstract

The aim of this research is to determine the significant effect of quality of claim service on the decision to buy sharia insurance products, to determine the influence of claim service quality on the decision to buy sharia insurance products. The method used in this research is a quantitative method with a descriptive approach. The population in this study were customers of Islamic insurance throughout Indonesia and the sample used in this study totaled 95 people with predetermined conditions, namely customers who had filed a claim. The collection technique used in sampling is Purposive Sampling, namely a sampling method where each population does not have the same opportunity. The technique used to collect data is an indirect communication technique with a tool in the form of a questionnaire. Meanwhile, to analyze the data, researchers used the SPSS For Windows program. Based on the results of the analysis carried out, it can be concluded that the quality of claim service has a significant effect on the decision to buy sharia insurance products in Indonesia with an effect of 60% and the remaining 40% is the influence of other variables that are not in this study (Extranius Variable).