The Impact of Religiosity, Halal Knowledge and Awareness on Buying Intention of Halal Culinary Products: A SEM-PLS

Abstract

This study aims to determine how the influence of religiosity, knowledge of halal products, and halal awareness that is owned by Generation Z who are Muslim in Bangka Belitung to intention on buying halal culinary products.  This study found that the religiosity variable had a positive and significant effect of 0.179 on the interest in buying Halal Culinary. In addition, the variable Knowledge of Halal Products has a positive and significant effect on Purchase Interest in Halal Culinary of 0.394. Furthermore, the Halal Awareness variable has a positive and significant effect of 0.425 on Interest in Buying Halal Culinary. The variable that has the biggest influence on the intention to buy Halal Culinary is the Halal Awareness variable, which is 42.5%. Based on result, providing convenience in issuing halal certification is one of the things that also strongly supports the Bangka Belitung halal industry. Furthermore, the factors of religiosity, halal product knowledge and halal awareness should be further improved.