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Definition of Islamic Brand: A Study From Islamic Conjuction and its Findings

  • Ismail M
  • Harun T
  • Ismail S
  • et al.
International Journal of Academic Research in Business and Social Sciences (2022) 12(8)
DOI: 10.6007/ijarbss/v12-i8/14731
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Abstract

… Two principles namely aqidah and sharia are mentioned in detail by Alserhan in chapter one of his book The Principles of Islamic Marketing. These principles represent the concept of …

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APA

Ismail, M. S. I., Harun, T. W. R., Ismail, S., Aziz, A., & Ibrahim, M. A. (2022). Definition of Islamic Brand: A Study From Islamic Conjuction and its Findings. International Journal of Academic Research in Business and Social Sciences, 12(8). https://doi.org/10.6007/ijarbss/v12-i8/14731

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