Abstract
Nearly every decision a person makes is restricted in some way. While we are painfully aware of some of these restrictions, others go largely undetected. This paper presents a conceptual framework for understanding how restrictions interact with situational and individual characteristics, as well as goals to influence behavior. Implications for overlooked research opportunities in choice modeling are presented and discussed. © 2008 Springer Science+Business Media, LLC.
Author supplied keywords
Cite
CITATION STYLE
Botti, S., Broniarczyk, S., Häubl, G., Hill, R., Huang, Y., Kahn, B., … Wansink, B. (2008). Choice under restrictions. Marketing Letters, 19(3–4), 183–199. https://doi.org/10.1007/s11002-008-9035-4
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.