Journal ArticleOPEN ACCESS

The Effect of Relationship Marketing and Service Quality Towards Customer Loyalty of PT Bank Perkreditan Rakyat Sumatera Selatan

  • Marzuki M
  • Wahab Z
  • Widiyanti M
  • et al.
Jurnal Manajemen Bisnis (2020) 11(2)
DOI: 10.18196/mb.11296
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Abstract

… Furthermore, Tjiptono (2019) argues that customer satisfaction is never enough. Customers … or service providers. Therefore, customer satisfaction must be accompanied by customer …

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APA

Marzuki, M., Wahab, Z., Widiyanti, M., & Sihab, M. S. (2020). The Effect of Relationship Marketing and Service Quality Towards Customer Loyalty of PT Bank Perkreditan Rakyat Sumatera Selatan. Jurnal Manajemen Bisnis, 11(2). https://doi.org/10.18196/mb.11296

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